.At the launch of Astrid Andersen's brand-new line Stel, a presentation stored outdoors on a boat dock, The Road's 2002 song "Switch the Webpage" was actually blasting out of the stereo. It was actually a star-aligned, symbolic moment, due to the fact that the London-trained professional is starting a brand-new phase in her style lifestyle, this time around centering the job around herself.Andersen's a lot appreciated namesake menswear brand was actually centered, vivid, and also streetwise. Along with Stel, she detailed in a pre-show meeting, "I must rest conveniently at the center of it perhaps a lot more this time around given that now it's a ladies's wear and tear company, as well as it is in fact even more about me and also my private endorsements." Stel additionally reflects Andersen's progression as a person. After stopping her line, the developer moved back home to Jutland in the North of Denmark as well as had 2 children. She's certainly not the individual she was back then.Shifting equipments in vogue is difficult to carry out. Brands seem to tackle lives of their own, and it's simple to become pigeon-holed. Stel brake with some of fashion trend's customs. The tag will certainly show in-season, so what appears are going to be actually readily available for purchase. All at once, seasonality is lesser in the Stel equation than importance. Compilations will definitely be actually determined by amount (01, 02, as well as 03 were displayed in Copenhagen), the concept being that you can easily come together parts all over "times" both in your closet as well as on the marketing floor. Andersen sees no need for a well thought-out garment to be abandoned even if the schedule pages flip. "The straight interpretation of stel is actually physical body," she pointed out, however it [refers even more to] a fundamental structure in a sort of industrial means it [additionally illustrates] a collection of collectibles-- when you speak about a tea service, you would certainly call it a stel. For me, that was actually rather an exciting beginning factor in terms of the idea of producing both collectibles, but additionally one thing that is actually a brand-new foundation." Having models present on scaffold was arbitrary as it proposes several allegories. There is actually construction, which relates to building a brand new label, as well as the thought of assistance connects to her view that clothes must work for you. Stel is, in essence, a sort of mobile offering, however none with the angularity of something like Legos or even piled Mu00e6rsk shipping containers. Activity, organization, as well as permission become part of Andersen's plan. "When I refer to the brand, I have this tagline: tailoring that you may roller skate in, denim you can dance in, shirting you can take a trip in." Liberty, pleasure, movement.